Apple Introduces New Pride Edition Collection

Apple revealed a new Pride Edition collection ahead of Pride Month, featuring an Apple Watch Sport Band, watch face, and wallpapers for iPhone and iPad.

The Pride Edition Sport Band is available to order today on Apple’s website and app, arriving in stores next week for $49. The band comes in 40mm, 42mm, and 46mm sizes with S/M and M/L length options.

Each band is uniquely handcrafted with rainbow stripes in various shapes and sizes, compression molded together so no two bands are identical. This design celebrates the individuality within the LGBTQ+ community.

The matching Pride Harmony watch face features rainbow stripes that dynamically form hour numerals when users check the time. Complementary iPhone and iPad wallpapers change colors as users move, lock, or unlock their devices.

The digital components will arrive in upcoming software updates. These include watchOS 11.5, iOS 18.5, and iPadOS 18.5, expected before or during Pride Month. Users can download the watch face through the Apple Watch app, Apple Store app, or apple.com once available.

Apple states it financially supports organizations serving LGBTQ+ communities as part of this initiative.