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When Joey Ruiter Studio simplified the traditional bike design, they ended up with the Inner City Bikes ($TBA). Designed for the urban cyclers, the ICB sheds many key elements of a standard bike to create a cool new compact cycle that focuses more on style and culture instead of speed and performance. It features a unique frame system and rear hub that offers easy quick turns, huge power over the rear wheels to go over curbs, as well as great start, stopping and sitting situation.