Justin Brown’s new men’s skin care line brings the luxuries of Japanese skin care essentials to a whole new audience. Shodai–Japanese for first generation–is made from quintessentially Japanese ingredients, such as hiba oil, sake, green tea and Japanese hot springs water (onsen). With a woodsy scent from the Aomori Hiba tree in Japan, Shodai is naturally antibacterial, skin brightening, and rejuvenating. The skin care line is a perfect balance of distinctive Japanese ingredients and modern skin care technology.