Hot Wheels miniature cars have been with us for decades and during that time kids and adults have fallen in love with them and taken to collecting these cars. Many people who started out playing with them later became car enthusiasts. The rich history and all the inspirational stories surrounding Hot Wheels are captured in this 300-page book by Assouline. It is more than a Hot Wheels scrapbook as it also details the future plans of the company and documents its evolution from its humble beginnings to the company it is now.