Ever wondered what G.I Joe might have smelled like? G.I. Joe was a childhood hero we all loved which explains why bottling the scent of the charismatic figure resonates with us on a geek level. It has a military theme, of course, the bottle comes in a Canvas storage Pouch with a “Real American Hero” tag. The canteen-like flask is something you would expect a G.I. Joe character to drink from. The cologne itself smells of hickory and smoky flint with hints of red clay and a woody scent. Go Joe!