Hisense arrives at CES 2025 with a broader range of big-screen displays. This lineup includes the 116-inch TriChroma LED and the 136MX MicroLED. The company points to advancements in color accuracy, brightness, and durability, appealing to those who want a true home theater showpiece. According to Omdia, Hisense ranked second in global TV shipments and first in the 100-inch category from 2022 through Q1 2024. These new releases appear in Central Hall Booth 16625 at the Las Vegas Convention Center from January 7 to January 10.
The 116-inch TriChroma LED, also known as the 116UX, advances Mini LED technology in a new direction. It uses RGB Local Dimming, with each lens cluster containing red, green, and blue LEDs rather than relying on filters. That approach widens the color range to roughly 97 percent of BT.2020 while pushing peak brightness to 10,000 nits. Tens of thousands of these RGB-based clusters help curb blooming. A Hi-View AI Engine X chipset powers real-time adjustments, and a 6.2.2 CineStage X sound system with Dolby Atmos and DTS Virtual X backs the visuals. The display remains around 40 mm thick, integrating Google TV and smart-home platforms like Alexa, Google Assistant, and Apple HomeKit.
Hisense also presents its first consumer-ready MicroLED, the 136MX. It relies on more than 24 million microscopic LEDs where each pixel has its own red, green, and blue sub-LEDs. That design offers near-infinite contrast, a brightness ceiling of 10,000 nits, and long-term reliability. A black nanocrystal coating lowers reflections for better visibility in brighter rooms. The 136MX covers around 97 percent of BT.2020 while tapping into the Hi-View AI Engine X for pixel-level management. It caters to gamers with 120Hz VRR, Auto Low Latency Mode, and FreeSync Premium Pro. Unlike the 116UX, this larger screen runs on Hisense’s VIDAA OS, keeping streaming and voice commands under one platform.
Hisense has been ramping up its global TV share, moving from 14 percent to 24 percent in the premium segment and crediting new AI features. The company also showcases the L9 Cube TriChroma Laser for those wanting an ultra-short-throw setup. This projector can scale from 100 inches to 150 inches and cranks out 4,000 lumens through triple-laser technology. Built-in Google TV and a 6.2.2 audio layout provide a theater-like feel without the visual permanence of a large black rectangle.
For those who need more audio firepower, Hisense offers HT Saturn Wireless Home Theater. Four speakers and a subwoofer communicate wirelessly, so each only needs power. Dolby Atmos, DTS-X, and Hi-Concerto combine the standalone speakers with the TV’s built-in drivers to create a bigger sound field. This approach eliminates the tangle of wired connections that often accompany multi-channel rigs.
Hisense leans on its vertically integrated model and in-house research to handle the complexities of oversized panels. The 116-inch TriChroma LED stands as a bridge from Mini LED technology toward microLED, while the 136MX offers a bright, resilient alternative for those who want a self-emissive design. Both displays feature Dolby Vision IQ, HDR10+, and Filmmaker Mode, along with Wi-Fi 6E, HDMI 2.1 eARC, and compatibility with Apple HomeKit. The company highlights its role as the Official TV and Home Appliance Partner of the NBA and the FIFA Club World Cup 2025, seeing these innovations as part of a larger strategy to meet consumer demand for immersive screens.
CES visitors can witness all these products in person, with more details on pricing and release timing expected in the spring. By pushing screens above 100 inches, Hisense underscores a belief that massive displays can become a fixture in everyday living rooms, provided they deliver the promised levels of brightness, color volume, and long-term reliability. If the real-world performance matches the specs, the brand may encourage more viewers to expand beyond conventional screen sizes.