With the battle for the best smartphone still on, you didn’t expect e-commerce giant, Amazon to sit in the sidelines, did you? Unveiled on Wednesday, the Fire Phone features a 2.2GHz Quad-Core Snapdragon processor, 2GB of RAM, 32GB of storage, a 13-megapixel camera with optical stabilization, a 4.7-inch HD display, and dual stereo speaker with Dolby Surround. And something we haven’t seen on a phone before, its front-facing cameras uses eye-tracking tech for a more immersive experience. It can also instantly identify over 100 million things like products, email addresses, phone numbers, songs, TV episodes, movies, and more thanks to its Firefly service.